IMA Benelux: Revolutionizing Customer Assistance with AI-powered Solutions

By
Juliette Felix
July 30, 2025
Play icon

IMA Benelux, a leading provider of assistance services, sought to enhance their customer service operations through innovative AI solutions. Their mission was to streamline agent workflows while maintaining the high quality of service their clients expect. Through a strategic partnership with Wonka AI, they embarked on an ambitious project to transform their customer assistance capabilities.

Business Challenge

IMA Benelux needed to modernize their customer service operations while facing three critical challenges:

  • Time-consuming manual processes for call documentation and researching edge cases
  • Complex multilingual requirements, including French and Flemish support
  • Strict data privacy compliance needs while processing sensitive information
  • "We needed a solution that would not only automate routine tasks but also empower our agents to provide better, faster service while maintaining complete control over sensitive data."

Wonka's Solution

Wonka AI developed an integrated three-part solution combining:

  • An intelligent document search engine for quick information search in the insurance policies
  • Real-time call transcription with multilingual support
  • AI-powered summary generation for efficient call documentation

Results

The implementation delivered significant improvements across multiple areas:

Operational Efficiency:

  • Reduced time spent on manual documentation
  • Improved accuracy in policy information retrieval
  • Streamlined workflow with centralized access to all tools

Enhanced Service Quality:

  • Faster response times to customer inquiries
  • More consistent and detailed call documentation
  • Better tracking of customer interactions and outcomes

Technical Innovation:

  • Successfully integrated AI capabilities while maintaining data privacy
  • Created a scalable platform for future enhancements
  • Established robust monitoring through Lang Fuse integration
"The solution developed by Wonka has significantly improved our operational efficiency while maintaining our high standards of service. The modular approach ensures we can continue to evolve and adapt to future needs."

Future Perspective

The success of this implementation has opened new opportunities for enhancement:

  • Boost agent performance with instant, AI-generated feedback after every customer call, enabling continuous improvement without manual reviews.
  • Seamless integration with all existing tools—from CRMs to ticketing systems—so the teams stay efficient without changing workflows.
  • Identify high-impact knowledge gaps by analysing trends in frequently researched or unclear topics, helping you prioritize training and documentation updates.
  • Unlock hidden revenue potential by combining call data with intelligent insights to refine customer interactions and product positioning.
  • Automatic feedback and gap analysis for the agents

Conclusion

The collaboration between IMA Benelux and Wonka AI demonstrates how thoughtful AI implementation can transform customer service operations while maintaining security and quality standards. The modular and flexible nature of the solution ensures long-term value and adaptability to future needs. The AI acts as a supportive ally to human agents: handling routine tasks, surfacing key insights, and freeing up time so teams can focus on high-value, relationship-driven interactions.

Juliette Felix
Engineering Manager, Layers
Seize the moment

Request Guide

If you would like to receive our guide, please fill in the below details.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Avatar photoAvatar photoAvatar photo

Accelerate AI adoption with our hands-on approach

Let's make today the start of something exciting.